Deep Dive Course - Objectives
- Category: Course Details
- 0
- medium
- deep dive
- Setting Objectives
- More eyeballs, more sales, more interaction - whatever the goal, having a clear focus will jumpstart your campaign.
Ready to get started?
It all starts with understanding your goals.- book now
- contact us for more info
getting clear on your goals
Successful campaigns can only be achieved with clear goals so it's important to first get your objective right. This means both translating real-world goals to Facebook campaign objectives as well as understanding the role your objective plays.
Course Overview
What outcome will make your campaign a success? Getting clear on your desired outcome helps to focus your marketing efforts and align to your overall business goals. The first decision you'll make when creating a campaign is choosing your objective so it's important to choose wisely. In this session, we review objectives on Facebook as they relate to the customer journey and how they translate to real-world objectives. We also outline the options available as well as discuss key considerations and implications. Finally, we look at ways to root your objective in measurable outcomes in order to understand the impact of your ads.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of how to:
- think about the different objectives when planning your campaigns
- translate real-world goals to objectives on Facebook
- evaluate objectives based on your business and the customer lifecycle
- start thinking strategically when you have multiple goals
Who this suits
You may be new to running ads and want to really understand how setting objectives work in your campaign set up or you have run ads before but need a deeper understanding of the objectives and how they work.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 2 hour deep dive session delivered remotely via video (Zoom or similar).
About Deep Dives:
Deep Dive sessions give us more time to go deeper into individual topics and areas of focus. We review how to think about these areas as a marketer, review why they’re important, how they work on Facebook and some of the tools available to support you in these areas.
Topics Covered
- Objective
- Customer Journey / Purchase Funnel
- Ads Manager - Campaign
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."